Prestige, performance, avant-garde technology and absolute reliability: these four “watch words” have characterized TAG Heuer’s philosophy since its founding in 1860, when Edouard Heuer set up the company’s first workshop in St-Imier (Switzerland).  The firm’s bold and innovative spirit, its dedication to the high-precision measurement of infinitesimal fragments of time and its conquest for excellence in the design and fabrication of its products constitute the very soul of TAG Heuer. Learn more at www.tagheuer.com